Visual identity for an art therapy charity
The award winning cultural hub, Headway Arts provide high quality experiences for arts participation that everyone can enjoy. Based in the heart of Northumberland, Headway Arts approached Beatnik Studio requiring a new Identity, a new brand image that depicts their artistic origin, their community status and humanitarian philosophy.
The ambigram logo is an art form, itself. A symbolic representation whose elements retain meaning when viewed or interpreted from a different direction, perspective, or orientation. This adds another dynamic to the brand identity, aligning itself flawlessly in the arts sector.