The award winning cultural hub, Headway Arts provide high quality experiences for arts participation that everyone can enjoy. Based in the heart of Northumberland, Headway Arts approached Beatnik Studio requiring a new Identity, a new brand image that depicts their artistic origin, their community status and humanitarian philosophy.
The ambigram logo is an art form, itself. A symbolic representation whose elements retain meaning when viewed or interpreted from a different direction, perspective, or orientation. This adds another dynamic to the brand identity, aligning itself flawlessly in the arts sector.