Fitzroy Surfboards

UK surfboard startup had no name and no vision. The brief was to create a brand that represents the performance surfboards they manufacture. Fitzroy produce high performance surfboards at an affordable price, along with custom boards and clothing line.

www.fitzroysurfboards.com

Fitzroy Surfboards Branding and Logo Design
Fitzroy Surfboards Branding and Logo Design
Naming The Brand

Beatnik created the brand Fitzroy Surfboards. Fitzroy (the name) is taken from a nautical district located just of Bay of Biscay, France. We feel it represents the business internationally and historically while also remaining completely original in the extremely competitive surfing industry.

Fitzroy Surfboards Branding and Logo Design
Fitzroy Surfboards Branding and Logo Design
Designing The Brand

The logo needed multiple forms. Fitzroy needed a recognisable icon and logotype that combine well to form the primary logo. The Icon would be seen from far away, on a surfer's board, a motif on a shirt and a sticker for vehicles and accessories.

Fitzroy Surfboards Branding and Logo Design
Fitzroy Surfboards Branding and Logo Design
Fitzroy Surfboards Branding and Logo Design
Fitzroy Surfboards Branding and Logo Design
Fitzroy Surfboards Branding and Logo Design

Get In Touch

If you're starting a new project, looking for vacancies or to become a partner, please get in touch.